Latest Branding & Research News
What is qualitative research? – Entrepreneur Handbook
Qualitative research is the type of non-statistical inquiry that focuses on the…
How to carry out quantitative research
Researchers conduct quantitative research to establish a relationship between one variable and…
How to register a trademark in the UK
Registering a trademark is one of the most effective ways you can…
Why and how you should engage in consistent branding online
Why should you care about branding your business consistently online? It can…
The psychology behind slogans – Entrepreneur Handbook
Take a moment and think about some of the most memorable marketing…
How to rebrand on a limited budget
If you asked the Managing Director of any small business what’s at…
How PR and branding can improve brands
PR and branding are both incredibly useful ways in which a business…
3 things to consider when crafting your company’s tone of voice
Leading companies design their marketing strategies around the idea of a strong,…
